Froy Club in collaboration with Department of Design Politecnico di Milano
Design, psychology and technology in a sensory experience to reflect on interpersonal relationship’s changes.
On the occasion of Milan Design Week 2022, Froy and the KnitDesign Research Group of the Design Department of the Politecnico di Milano present, at Fabbrica del Vapore, an innovative and inclusive project aimed at raising awareness of mental health issues.
Psycoknit aims to be an individual and choral experience that leads to consciousness and reflection on post-Covid-19 interpersonal relationships.
Starting from the Knit Therapy theories and through innovative technologies and techniques related to the world of knitwear,
Froy and the KnitDesign Research Group propose a project that looks forward, involving the visitor in the present and projecting him on an emotional and sensorial journey thanks to knitwear.
The Psycoknit project has been conceived, designed and developed by
KnitDesign Research Group
Design Department of Politecnico di Milano
Prof. Giovanni Maria Conti
Dr. Martina Motta
Dr. Rachele Didero
Dr. Giulia Lo Scocco
Special thanks to
For welcoming the project - Fabbrica del Vapore, Comune di Milano
Adversarial Image processing - Prof. Giacomo Boracchi, Dr. Andrea Deretti Dr. Loris Giulivi, Dipartimento di Elettronica, Informazione e Bioingegneria, Politecnico di Milano
External software consultants - Marcello Chiesa, Dr. Sandro Sartoni
Design support - Mattia Marzorati, Arch. Eugenio Chironna
Artwork - Carlo Manzo
Sounds - Andromeda in Catene
Download thel Press Kit here
Froy is an experimental creative project born in 2018 with the aim of finding a new expressive matrix between fashion, design, art and architecture.
Born from Arman Avetikyan’s creative vision, Froy builds a multifaceted aesthetic based on cultural exchange of ideas and inspirations.
The project has its roots in Armenian culture and returns with an image enriched by the melting pot of other traditions, using an artistic language with blurred boundaries.
It is exactly on the contrasts that the brand bases its foundations.
Froy transforms traditional elements into abstract paintings and deconstructed geometries, explores the techniques of knitwear and fabric to overturn them with innovative materials.