Froy is an experimental fashion project born in 2018 and established in Milan by Arman Avetikyan.

Combining different cultures, architectures and channels of expression, Froy paints a new surreal world. Through its collections, Froy tells everyday life stories, populated by characters that embody vices and virtues of contemporary society.

Froy concentra il proprio sguardo sulla distanza che separa le persone, ma racconta, giocando con contrasti e provocazioni, la verità nascosta dietro le maschere sociali che ciascuno indossa: siamo tutti uguali, persone. 

I nove personaggi Froy, tipi e stereotipi che animano le collezioni del brand, diventano qui una perfetta trasposizione della contemporaneità. 

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LOOK 1

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LOOK 3

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LOOK 4

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LOOK 15

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Download here

FROY
FW22/23 Collection