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FW22/23

Froy focuses his gaze on the distance that separates people, but he tells, playing with contrasts and provocations, the truth hidden behind the social masks that everyone wears.

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Through his Propaganda, Froy draws a world where everyone finds himself living respecting the canons and stylistic elements of his own social role, his own script.

The nine characters of the brand animate the collections making themselves representation of stylistic elements and stereotypes, thus becoming a perfect transposition of contemporaneity.

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LOOK 1

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5M5V2

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LOOK 2

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5J4V1

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LOOK 3

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5C1V1

5P5V1

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LOOK 4

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LOOK 5

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5M7R2V1

5P5V2

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LOOK 6

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5J2V1

3M10V1

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LOOK 7

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5J3V2

5M4V1

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LOOK 8

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5J5V1

5M19RV1

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LOOK 9

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5T2V1

5M7R2V1

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LOOK 10

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LOOK 11

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5J1V1

5P1V1

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LOOK 12

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5D2V1

5T2V2

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LOOK 13

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5M7RV1

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LOOK 14

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5D2V2

5M5V1

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LOOK 15

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5T3V2

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LOOK 16

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3P3V1

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Photo 

@alekseivonscelinski
Assistants

 @shypholumex
Styling 

@mariusmadalinmusat
Make up and Hair 

@marcotunisimua
Models ⁠

@morfosi_milano ⁠
Rosaria, Alex, Jana, Daniel⁠,

Mouhamed, Alessandro⁠

@francasavoldi ⁠⁠

@liana_ghuk_asyan

@huyna.99

@ezio_shen

Katia D’Alesio