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FW22/23
Froy focuses his gaze on the distance that separates people, but he tells, playing with contrasts and provocations, the truth hidden behind the social masks that everyone wears.

Through his Propaganda, Froy draws a world where everyone finds himself living respecting the canons and stylistic elements of his own social role, his own script.
The nine characters of the brand animate the collections making themselves representation of stylistic elements and stereotypes, thus becoming a perfect transposition of contemporaneity.


LOOK 1

5M5V2

LOOK 2

5J4V1


LOOK 3


5C1V1
5P5V1

LOOK 4



LOOK 5

5M7R2V1
5P5V2

LOOK 6

5J2V1
3M10V1


LOOK 7



5J3V2
5M4V1

LOOK 8


5J5V1
5M19RV1


LOOK 9

5T2V1
5M7R2V1

LOOK 10



LOOK 11

5J1V1
5P1V1


LOOK 12


5D2V1
5T2V2


LOOK 13


5M7RV1

LOOK 14

5D2V2
5M5V1


LOOK 15

5T3V2

LOOK 16
5A1V1
5T3V1
3P3V1

Photo
@alekseivonscelinski
Assistants
@shypholumex
Styling
@mariusmadalinmusat
Make up and Hair
@marcotunisimua
Models
@morfosi_milano
Rosaria, Alex, Jana, Daniel,
Mouhamed, Alessandro
Katia D’Alesio
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