Froy Club aims to be the union of special projects that the brand carries out involving artists, visionaries and outsiders who found in Froy their world.
This is how exhibitions, performances, music and literature blend into lifestyle experiences that Froy paints by focusing on people, that are no longer spectators, but real players.
RESEARCH - ART - MUSIC - DANCE - PERFORMANCE
Live painting session at Edicola Radetzky
Sensory experience at Milano Design Week 2022
Zero waste textile research project
Froy paintings and graphics in a digital shape
Social concert in Gratosoglio.
Live music performance with Shortparis.
Milano Design Week 2019 - Installation, event