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Froy Club aims to be the union of special projects that the brand carries out involving artists, visionaries and outsiders who found in Froy their world.
This is how exhibitions, performances, music and literature blend into lifestyle experiences that Froy paints by focusing on people, that are no longer spectators, but real players.


RESEARCH - ART - MUSIC - DANCE - PERFORMANCE

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SPECIAL PROJECTS

nURBS

Live painting session at Edicola Radetzky

 

Psycoknit

Sensory experience at Milano Design Week 2022

Looptex

Zero waste textile research project

NFT

Froy paintings and graphics in a digital shape

 

Social concert in Gratosoglio.

Live music performance with Shortparis. 

Macchina che produce moda,

che produce arte. O forse no.

Milano Design Week 2019 - Installation, event